This manual, "Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy," authored by Judah Phillips and published by Pearson FT Press on April 4, 2016, serves as a comprehensive guide within the realm of electronic commerce and database mining. It is designed to provide in-depth knowledge on collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. The primary objective is to enhance efficiency, drive revenue growth, reduce costs, and boost profitability within the ecommerce sector.
The scope of this manual is extensive, covering crucial aspects such as implementing and unifying ecommerce analytics for products, transactions, customers, merchandising, and marketing. It details methods for measuring performance across customer acquisition, conversion, outcomes, and overall business impact. Readers will learn to leverage analytics for high-value tactics, analyze customer and prospect behavior, optimize marketing channels, product mix, and pricing strategies, and understand attribution modeling. Furthermore, the manual addresses structuring ecommerce teams, evaluating technology choices, and contemplates the future implications of ecommerce analytics.
Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. If you participate in the $220 billion ecommerce space, you need expert advice on applying these techniques in your unique environment. Ecommerce Analytics is the only book to deliver the focused, coherent, and practical guidance you’re looking for. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage your massive, complex data resources to improve efficiency, grow revenue, reduce cost, and above all, boost profitability.
This landmark guide focuses on using analytics to solve critical problems ecommerce organizations face, from improving brand awareness and favorability through generating demand; shaping digital behavior to accelerating conversion, improving experience to nurturing and re-engaging customers. Phillips shows how to:
-
Implement and unify ecommerce analytics related to product, transactions, customers, merchandising, and marketing
-
More effectively measure performance associated with customer acquisition, conversion, outcomes, and business impact
-
Use analytics to identify the tactics that will create the most value, and execute them more effectively
-
Think about and analyze the behavior of customers, prospects, and leads in ecommerce experiences
-
Optimize paid/owned/earned marketing channels, product mix, merchandising, pricing/promotions/sales, browsing/shopping/purchasing, and
-
other ecommerce functions
-
Understand and model attribution
-
Structure and socialize ecommerce teams for success
-
Evaluate the potential impact of technology choices and platforms
-
Understand the implications of ecommerce analytics on customer privacy, life, and society
-
Preview the future of ecommerce analytics over the next 20 years
Author: Phillips, Judah
Publisher: Pearson FT Press
Illustration: n
Language: ENG
Title: Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy
Pages: 00368 (Encrypted EPUB) / 00368 (Encrypted PDF)
On Sale: 2016-04-04
SKU-13/ISBN: 9780134177281
Category: Computers : Electronic Commerce
Category: Computers : Database Management - Database Mining
Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. If you participate in the $220 billion ecommerce space, you need expert advice on applying these techniques in your unique environment. Ecommerce Analytics is the only book to deliver the focused, coherent, and practical guidance you’re looking for. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage your massive, complex data resources to improve efficiency, grow revenue, reduce cost, and above all, boost profitability.
This landmark guide focuses on using analytics to solve critical problems ecommerce organizations face, from improving brand awareness and favorability through generating demand; shaping digital behavior to accelerating conversion, improving experience to nurturing and re-engaging customers. Phillips shows how to:
-
Implement and unify ecommerce analytics related to product, transactions, customers, merchandising, and marketing
-
More effectively measure performance associated with customer acquisition, conversion, outcomes, and business impact
-
Use analytics to identify the tactics that will create the most value, and execute them more effectively
-
Think about and analyze the behavior of customers, prospects, and leads in ecommerce experiences
-
Optimize paid/owned/earned marketing channels, product mix, merchandising, pricing/promotions/sales, browsing/shopping/purchasing, and
-
other ecommerce functions
-
Understand and model attribution
-
Structure and socialize ecommerce teams for success
-
Evaluate the potential impact of technology choices and platforms
-
Understand the implications of ecommerce analytics on customer privacy, life, and society
-
Preview the future of ecommerce analytics over the next 20 years
Author: Phillips, Judah
Publisher: Pearson FT Press
Illustration: n
Language: ENG
Title: Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy
Pages: 00368 (Encrypted EPUB) / 00368 (Encrypted PDF)
On Sale: 2016-04-04
SKU-13/ISBN: 9780134177281
Category: Computers : Electronic Commerce
Category: Computers : Database Management - Database Mining
